Ep. 007: Why the forever chemicals fight keeps getting bigger

Cover art for Episode 007 on the history and future of forever chemicals.

How "miracle" chemicals became a nightmare, why PFAS can't be disposed, and the small towns that sparked a movement.

PFAS, better known as “forever chemicals,” are in our rain, our drinking water, and the blood of virtually every American. They made pans nonstick and jackets waterproof, and they helped power the space race and modern computing. They also almost never break down. How did these miracles of modern science end up everywhere, and who knew what, and when?

This week, I spoke with investigative journalist Mariah Blake, who has been reporting on PFAS for more than a decade. Her book, They Poisoned the World: Life and Death in the Age of Forever Chemicals (Crown), draws on eight years of reporting and roughly 600 interviews. It traces how manufacturers knew for decades that these chemicals were toxic, and follows the small-town activists in Hoosick Falls, New York, who helped turn a local water scare into a national movement.

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What the chemical industry knew

Blake walked us through what decades of internal company documents reveal:

  • 1950s: PFAS go into mass commercial production.

  • 1960s: The two main manufacturers, DuPont and 3M, know the chemicals are toxic.

  • 1970s: The companies find them in the blood of people across the United States.

  • 1981: After 3M finds eye defects in rats exposed to PFOA, DuPont quietly monitors pregnant workers in its Teflon division. Two of seven babies in the group are born with eye or facial defects.

  • 1999: A 3M ecotoxicologist, Rich Purdy, resigns, calling one of the company's chemicals "the most insidious pollutant since PCB," and copies the EPA on his letter.

One of those babies, Bucky Bailey, was born in 1981 with one nostril and a deformed eye, a story later dramatized in the 2019 film Dark Waters. Rather than alert regulators, Blake says, DuPont dropped the study, even as it knew PFOA was reaching drinking water near its plants. Some early decisions grew out of real postwar idealism and a belief in scientific progress, she notes. But in recent decades, "the decisions were primarily, if not solely, economic."

Presumed safe until proven harmful

How did companies get away with this for so long? The answer is older than Teflon.

In the 1920s, as leaded gasoline drove the workers who made it mad, DuPont and General Motors funded a toxicology program run by industry scientist Robert Kehoe. His guiding idea, that a product is presumed safe until proven harmful, was written into US law in 1976, when the Toxic Substances Control Act grandfathered in tens of thousands of chemicals. Companies had to report evidence of risk, but they didn't have to go looking for it.

Europe works from the opposite assumption. Under what's called the precautionary principle, regulators can act when a chemical might cause serious harm, before the science is fully settled. This year, EU scientific committees backed restricting the entire class of PFAS, more than 10,000 substances, with targeted exemptions.

A game of regulatory whack-a-mole

By the early 2000s, the two most notorious forever chemicals, PFOA and PFOS, were finally under scrutiny. 3M phased out PFOS, and manufacturers pledged to drop PFOA by 2015. Problem solved? Not quite.

Industry swapped in shorter-chain PFAS it called safer. But DuPont's replacement, GenX, looks almost as toxic, and shorter chains spread faster through water and crops and are harder to filter out. Secrecy makes it worse: companies can hide chemical identities as "confidential business information," leaving independent scientists, as Blake puts it, "chasing a train that's left the station." They recently found one ultrashort PFAS, TFA, is now more abundant than all others combined.

That leaves many towns in a bind. Communities have spent millions on filtration systems built for yesterday's chemicals, only to find newer ones slipping through. And in most cases, it's ratepayers and taxpayers, not polluters, footing the bill.

“This legal battle is going to dwarf that between big tobacco and the states, or asbestos, or any other sprawling health and environment litigation... We are all exposed to PFAS.”
— Mariah Blake

The enduring myth of disposal

Since the 1970s, Blake says, industry has kept the public focused on disposal: litter, recycling, personal responsibility. Think of the 1971 "Crying Indian" ad, funded by can and bottle makers through Keep America Beautiful. Forever chemicals show why that framing falls apart. Landfills leak, few incinerators get hot enough to destroy PFAS, and filters just leave a concentrated stew. "The entire notion of disposal is a ruse," sje says.

Yet that unsolvable problem is becoming a growth business. Major waste companies like Republic Services and Clean Harbors now count PFAS-related revenue in the hundreds of millions of dollars a year, and one industry executive called PFAS destruction a "recurring, durable market." In Ep. 001, we saw a similar dynamic after the Kingston coal ash spill, when TVA scrambled to recover the crystalized pieces it resells for billions each year.

In Ep. 005, filmmaker Melissa Langer revealed how "there is no away" for the trash cities produce; even when we burn it into ash, we still often don't know where to put it. With forever chemicals, away is everywhere. It's in the rain.

Why the fight keeps getting bigger

For all the bleak history, Blake sees real reason for hope. The momentum is coming from every direction:

  • The courts: A federal appeals court upheld PFOA and PFOS as hazardous substances, so polluters can be made to pay for cleanup. Water utilities have won more than $12 billion, and 3M just agreed to settle most personal-injury claims against it.

  • The states: A growing number are banning PFAS as an entire class, including Minnesota, home of 3M. Its law is named for Amara Strande, who grew up near a 3M disposal site and died of a rare liver cancer at 20.

  • Beyond US borders: An Italian court convicted 11 chemical executives for poisoning local water (the case is under appeal), and the EU is weighing a ban on all 10,000+ PFAS.

  • Ordinary citizens: In Hoosick Falls, New York, Michael Hickey paid to test his village's tap water himself, sparking a fight that won residents a $65 million settlement and a new clean water supply.


Additional resources

The topic of forever chemicals can feel overwhelming, but there’s a lot you can learn, and do. Below are the books, reporting, and films that shaped this episode, plus a few ways to find out what’s in your own water and support the people fighting for cleaner communities.

READ

WATCH

ACT

  • Check your water. Look up your utility's PFAS test results in the EPA's UCMR 5 Data Finder or EWG's Tap Water Database, or read your utility's annual water quality report.

  • See what's near you. The EPA's Superfund National Priorities List maps the country's most contaminated sites.

  • Follow state action. Safer States tracks PFAS bills and laws across the country, so you can see what your state is doing and contact your representatives.

  • Support local advocates. Groups like Cape Fear River Watch in North Carolina and Italy's Mamme No PFAS show how much ordinary people can change.Forever chemicals can feel overwhelming, but there’s a lot you can learn, and do. Below are the books, reporting, and films that shaped this episode, plus a few ways to find out what’s in your own water and support the people fighting for cleaner communities.

Episode 007 designs for Talking Trash | Art Director: Frances Miller

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Ep. 006: Does putting a price on nature save or destroy it?